Video marketing is accelerating at a high speed from all parts of the world. In some parts of the world, most businesses incorporate video marketing not only to market their products or services but also to create awareness about their businesses and improve their positioning of their brands. For an example, like this short simple video above which has no audio. Guess I got you stopped there for a moment. People will still watch a video without an audio. Which will be explained soon below.
Video marketing is so powerful here in Singapore, and you’ll soon find out why. Here, we’ll discuss the 10 reasons for the effectiveness of video marketing in this country.
1. Visually Appealing
The first obvious reason is because it is visually appealing to people rather than reading a chunks of sentences with words. Based on scientific research; our experience, knowledge and skills in this world are perceived an estimate of 80% with our sight. This is highly true as we tend to communicate with others by observing their body language.
2. Saves Time
Singapore is a highly developed city with a fast pace moving environment. People are always busy working, spending quality time with family or doing any other things besides reading. Well, reading an article or post from the Internet is not really close to picking up a physical book and reading it. Videos are able to provide a more detailed and clearer relay of information from one party to another. Experts in videography or video making will tell you that writing also takes up a lot of time than a video.
3. Sales & Conversion
Since videos are more interactive and clearer to understand, businesses who sells through video will tell you that its better as compared to selling a product or service through content. As videos are able to explain better, people tend to understand better about a product or service.
4. High Return on Investment
Video can be displayed in most locations around Singapore as compared to content. Here, they have started video advertisment at bus stops around town. When you’re taking the lift to go up to your office, there will be a small screen showing videos. Even when you plan to go on a romantic movie date, there are still videos. The video is only created once, but can be shown and published into many platforms until it devalues.
5. Email Marketing
As mentioned above, content marketing seems to be on a dying phase. That is why, most businesses in Singapore has already employed video in their email marketing. When the subject of the email has the word “video” or even “watch this”, it tends to improve the email open rate.
6. Everyone has smartphones
Nowadays, practically everyone carries a smartphone. Even kids who are as young as 8 years old are already enjoying themselves watching cartoon videos and related. Even every adults in Singapore owns a smartphone. Technology has evolved tremendously that people are able to watch movies and shows over their phones.
7. Lazy Buyers
Most video marketing out there are about a product or service which doesn’t serve as a need but only a want to people. It’s not really that urgent and important to own one but even a lazy person will be enticed by the video and with just few effort of the fingers will then simply purchase the item. It’s ok don’t worry, I’m guilty of that as you are too.
8. “Share if you like this video”
Have you ever seen a video that urges you to share through social media or any other online communication means? And there are some videos which doesn’t instructs you to share but it’s either hilarious, weird and/or entertaining not to share? Trust me, I did my share of helping the community by sharing videos as well.
9. Trust and assurance
People tend to be comfortable or trusting with videos. For instance, a singer or an actor who they know is in the video promoting a product or service. Most tend to ignore performing more detailed research on the product to find more.
10. People still love a good story
Outdoor salesman are about to become extinct. People will generally tend to raise their guard up when a salesman suprisingly comes up to them and gives a sales pitch. Singaporeans already have load of things in their mind and conscious, why do they want to hear someone preach about a product? That’s where videos come in handy, most online videos are watched by people who willingly consent and take some effort to watch it.
Now you know why video marketing is so effective and powerful these days. It’s mostly due to the evolution of man and technology. So how do businesses keep on being ahead of the competition? They too evolve by following the movement of market and the trends of people.
Need help to kickstart a video marketing for your business? Look no further and let us know more.